Photo by Marvin Meyer

Keeping up with tech trends can feel like a full-time job, especially when technology can change faster than your favorite TikTok dance. So how can you leverage it for business growth? 

Having your small business digital ready has gone from nice-to-have to must-have. From cloud computing to AI and beyond, investing in the right technology helps us do more with less effort and/or resources. According to Forbes, nearly 50% of surveyed consumers prefer shopping from small businesses for better customer service, and 64% of business owners believe integrating AI into the customer journey could potentially improve customer relationships. 

The thing is, there’s always some new tech on the horizon that could help make or break your momentum in growing your business. And with 60% of businesses in the U.S. experiencing at least one purchase regret with a difficult-to-use software, staying in the know is key if you want your business to thrive. 

Here’s how to stay ahead of the curve without losing your mind:

1. Subscribe to Industry Newsletter and Blogs

Get your daily dose of updates on tech trends from the pros. Follow sites like TechCrunch, Wired, and Forbes, and sign up for their newsletters. It’s like having the latest industry news delivered straight to your inbox – easy peasy.

2. Listen to Tech and Business Podcasts

Podcasts are your multitasking BFF. Tune in to shows like Brit’s More or Less podcast while you’re commuting, working out, or just chilling. It’s a low-key way to stay informed on the latest in technology without feeling overwhelmed. Don’t forget to check out these podcasts on leadership, too.  

3. Set Up Google Alerts for Key Topics

Google Alerts are basically your personal news assistant. Set them up for specific topics on technology or your competitors, and let the latest updates come to you. No more endless scrolling needed.

4. Join Professional Networks and Communities

LinkedIn, Reddit, and niche forums are where the magic happens. Jump into conversations, join groups, and connect with other pros to exchange ideas and stay on top of the latest tech trends and how to leverage them for business growth.

5. Attend Conferences and Webinars

Conferences and webinars are where you get the inside scoop. Whether it’s the latest innovations or networking with industry big shots, listen to the leaders talk about their experiences. Trust us, these events are worth your time.

6. Follow Influencers and Thought Leaders

Keep your social feed fresh by following tech influencers and thought leaders. Their hot takes and predictions can give you a heads-up and a leg-up on what’s next in the world of technology and business growth, ensuring you’re always thinking on your feet and keeping your mind ahead of the curve.

7. Invest in Continuous Learning

Lifelong learning is where it’s at. Platforms like Coursera, Udemy, and B+C Classes offer courses that help you keep your skills sharp and stay on top of new trends – both tech and non-tech. Sometimes, stepping away from the screen and engaging in hands-on activities can actually refresh your brain, making it easier to tackle tech challenges when you get back to the computer.

8. Experiment with New Tools and Technologies

Don’t just read about new tech – try it out! Testing new apps, software, or tools gives you a feel for what’s next and might give your business a cool new edge, like how the Paris Olympics took their cybersecurity to the next level. 

9. Analyze Customer Feedback and Industry Reviews

Stay ahead by understanding what customers and industry experts are saying. Regularly reviewing customer feedback, industry reviews, and ratings on platforms like G2, Capterra, and Trustpilot can reveal emerging trends, unmet needs, and opportunities to innovate, helping you stay one step ahead of the competition.

10. Read Research Papers and Case Studies

Dive deep into academic journals, whitepapers, and case studies for real-deal insights. It’s not always light reading, but it can give you a solid understanding of how new tech actually works in the real world.

By mixing these strategies into your routine, you’ll be way ahead of the game and ready to keep your business on the cutting edge.

For personalized guidance on coming up with tailored tech strategies for your business, book a session with our Selfmade mentors today!

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